International Journal of Multidisciplinary Applied and Science Research
International Journal of Multidisciplinary Science and Applied Research (IJOMAS) is an online platform that provides facilities for Students, Researchers, Multidisciplinary, Engineers, and Professionals to publish high-quality papers that have gone through a peer-reviewed process in accordance with research principles. The journal publishes original research, surveys, and review papers on new developments in a wide range of topics related to economics, social issues, humanities, health, festivals, culture, natural sciences, engineering, current events and issues, computer technology, security networks, internet, archaeology, history and other multidisciplinary sciences. IJOMAS will be published every two months in February, April, June, August, October and December. We are working hard to promote our journal worldwide in various ways, we are confident that our journal will become a scientific platform for all researchers to publish their work online.
Prabowo and The Gemoy Image in the 2024 Presidential Election Campaign Gerindra TV's YouTube
This research was conducted with the aim of understanding Prabowo and the Gemoy Image in the 2024 Presidential Election. The author has a sub-research focus, namely a Study of the Image Building of Presidential Candidate Prabowo Subianto in the 2024 Election Campaign through Animated Advertisements on YouTube Gerindra TV. The analytical method used in this research employs the Charles Sanders Peirce semiotic analysis method along with other theories to understand how Prabowo and the Gemoy Image are positioned in the 2024 Presidential Election. The results of this research reveal the portrayal of Prabowo and the Gemoy Image in the 2024 Presidential Election within the Animated Advertisement on YouTube Gerindra TV. The campaign presented in this animated advertisement features the figure of Prabowo in animated visuals accompanied by musical accompaniment and song lyrics that state the vision, mission, and programs promoted by the presidential candidate pair Prabowo Subianto and Gibran Rakabuming Raka.
Prabowo Subianto, Presidential Election, Animated Advertisement, Campaign, Charles Sanders Peirce Semiotics
Copyright (c) 2025 International Journal of Multidisciplinary Applied and Science Research
The Influence of Word-of-Mouth Communication on Purchasing Decisions for Depot Dua Legenda Food Products in Malang City
The increasingly competitive culinary business landscape demands that entrepreneurs adopt effective and efficient marketing strategies. Among various available strategies, Word of Mouth (WOM) communication has proven to be one of the main drivers of consumer purchasing decisions due to its honest, personal, and trustworthy nature. This study aims to analyze and measure the extent of the influence of WOM communication on consumer purchasing decisions, using Depot Dua Legenda as a case study—a contemporary culinary business with a unique concept in Malang City. This research employs an explanatory quantitative approach using a survey method. A sample of 100 consumers of Depot Dua Legenda was selected using purposive sampling technique. Data were collected through questionnaires using a 4-point Likert scale and analyzed using descriptive and inferential statistical analysis, including validity testing, reliability testing, Pearson correlation, and linear regression. The research findings indicate that Word of Mouth communication has a positive and significant influence on the purchasing decisions of consumers at Depot Dua Legenda. A correlation coefficient of 0.708 indicates a strong relationship between the two variables. The regression analysis results produce the equation Y = 7.072 + 0.565X, meaning that every one-unit increase in WOM increases purchasing decisions by 0.565 units. Furthermore, the WOM variable can explain 50.1% of the variation in purchasing decisions (R Square = 0.501). This finding reinforces the statement that WOM, especially when organic and amplified through digital media, plays a primary role in driving consumer decision-making processes in the modern era.
Copyright (c) 2026 International Journal of Multidisciplinary Applied and Science Research
Open Organizational Climate As An OrganizationalCommunication Strategy Of Pt. Utero Kreatif Indonesia In EffortsTo Improve Employee Productivity
This study analyzes how an open organizational climate is used as a communication strategy to enhance employee productivity at PT. Utero Kreatif Indonesia. Using a qualitative case study approach, data were collected from in-depth interviews, observations, and documents. Findings show the strategy blends formal channels (like weekly meetings) with dominant informal ones (e.g., casual chats and WhatsApp). A communicative and supportive leadership style fostered responsibility and emotional attachment among employees. However, subtle hierarchies based on seniority and ambiguous reward systems were key barriers, limiting genuine participation and motivation. The study concludes that an open climate acts as a communication metastrategy, indirectly boosting productivity by promoting psychological safety, role clarity, and recognition. Success depends on balancing formal communication with authentic informal dialogue while addressing hidden cultural obstacles. This research adds to the literature by integrating organizational climate theory with communication strategy in an Indonesian creative company context.
A Semiotic Study of Barista Personal Branding: Mikael Jasin on Instagram
A barista is someone skilled in serving coffee; the barista world has given rise to new trends such as brewing and artisan coffee. Personal branding has become an important factor for baristas to create a self-image in the eyes of the general public. This research aims to understand the personal branding carried out by Mikael Jasin on Instagram. The research method is descriptive qualitative with an approach based on Charles Sanders Peirce's semiotic theory, comprising icon, index, and symbol. The results show that Mikael Jasin engages in a form of personal branding by displaying photos and videos featuring Icons such as coffee machines, espresso cups, and grinders. Indexes include captions and hashtags used in posts. The Symbol of the apron represents the identity of a barista.
Cyber Public Relations Communication Strategy In Maintaining The Image Of Malang City Government Post-Kanjuruhan Tragedy
The development of technology and the internet has transformed the communication landscape, including within the realm of government. Social media platforms like Instagram have become important tools for government agencies to interact with the public, disseminate information, and manage their image. The Public Relations Office of Malang City Government utilizes the Instagram account @humaskotamalang as a Cyber Public Relations platform to manage communication in the aftermath of the Kanjuruhan tragedy, which significantly impacted the local government's image. The research object is the Public Relations Office of Malang City Government through the Instagram account @humaskotamalang, specifically in handling news coverage and responses to the Kanjuruhan tragedy. The research method employs a qualitative approach with a case study method. Data was collected through observation of content on the @humaskotamalang Instagram account, in-depth interviews with two key informants (Head of Leadership Communication SubDivision and Instagram Account Manager), and documentation. Data analysis was conducted using data reduction, data display, and conclusion drawing techniques, utilizing the 7CS-PR communication strategy theoretical framework. The results indicate that the Public Relations Office of Malang City Government has effectively implemented a Cyber Public Relations communication strategy through Instagram by applying the 7CS-PR approach. The uploaded content related to the Kanjuruhan tragedy reflects the government's efforts to demonstrate concern, transparency, and commitment to resolving the case. In conclusion, the implementation of the 7CS-PR strategy proves effective in building credibility, relevant context, useful content, message clarity, communication consistency, appropriate channel selection, and adaptation to audience capability.
The Role of Organizational Communication in Improving Work Effectiveness at the Mangliawan Village Office, Malang Regency
This study aims to analyze the role and influence of organizational communication on improving work effectiveness with a case study at the Mangliawan Village Office, Pakis District, Malang Regency. The research focus includes the implementation of vertical (superior-subordinate) and horizontal (inter-staff) communication, its relation to fulfilling employee needs based on Maslow's theory, as well as the identification of obstacles and improvement strategies. This study uses a qualitative approach with a descriptive case study method. The research results show that organizational communication at the Mangliawan Village Office has been running well and contributes significantly to work effectiveness. Open vertical communication has been created where superiors' instructions are easily understood and feedback from subordinates is accepted. Horizontal communication is characterized by a strong sense of family, empathy, and mutual cooperation. The fulfillment of employees' physiological, safety, social, esteem, and self-actualization needs also encourages work motivation. However, obstacles were found such as potential task duplication (job overlap) in certain situations and a reward system that is still informal. Effective organizational communication, built on message clarity, harmonious relationships, and fulfillment of employee needs, has proven to be a key factor in improving work effectiveness at the Mangliawan Village Office.
Role of Bima in the Reputation Management of the Pandawas in the Wayang Play "Babad Alas Wanamarta" (Jejer Scene): A Roland Barthes Semiotic Analysis
This study aims to analyze the role of the character Bima in the reputation management of the Pandawas in the wayang play "Babad Alas Wanamarta" (Jejer scene) using Roland Barthes' semiotic approach. The research focuses on how Bima's actions, speech, and displayed symbols contribute to building, restoring, and maintaining a positive image of the Pandawas amidst a reputational crisis engineered by Patih Sengkuni and the Kurawas. Data was obtained through textual and scene analysis of the wayang play version by Ki Dalang Seno Nugroho, focusing on four reputational crisis scenes, two Pandawa response scenes, and three public perception scenes. Analysis was conducted at three levels: denotation (literal meaning), connotation (cultural meaning), and myth (ideological belief). The results show that Bima acts as a reputational actor who uses firm yet polite communication strategies, exemplary attitude ("nrimo ing pandum"), and value consistency to improve the Pandawas' image. These findings confirm that in the context of traditional public relations, reputation management is carried out not only through active campaigns but also through symbolic representation, steadfast character, and stakeholder perception management. This research concludes that Barthes' semiotic analysis can reveal the dimension of symbolic communication in wayang as a form of early PR, as well as its relevance to modern identity, image, and reputation management theories.
Framing the Conflict: A Comparative Analysis of Tempo.co And Kompas .com's Construction of the Susi Air Pilot Hostage Crisis in Papua
This research conducts a comparative framing analysis of how two leading Indonesian online media outlets, Tempo.co and Kompas.com, constructed the narrative of the Susi Air pilot hostage crisis involving the Armed Criminal Group (KKB) in Papua. Utilizing Zhongdang Pan and Gerald M. Kosicki's comprehensive framing model, this study examines 22 news articles published between February and July 2023 across four analytical structures: syntactical, script, thematic, and rhetorical. The findings reveal distinct editorial positioning: Tempo.co consistently employs a conflict-centric frame, emphasizing dramatic actions, explicit KKB demands, and critical discourse with negatively connotated lexicon. In contrast, Kompas.com adopts a state-procedural frame, focusing on institutional handling, security protocols, and official statements while maintaining formal neutrality. This divergence demonstrates how competing media ideologies produce alternative realities of the same event, with Tempo.copositioning as a "watchdog" critical of state authority and Kompas.com aligning with state narratives to project stability. The research contributes to media studies by applying established framing theory to the underexplored context of Papuan conflict reporting and provides insights into journalistic ethics in covering sensitive national security issues.
Shifting The Existence Of Women In Bantengan Art In Batu City: A Study Of Gender Ethnography And Cultural Communication In Batu City
This study examines the shifting role and visibility of women within the traditional performance art of Bantengan in Batu City, East Java. Historically dominated by male performers and imbued with spiritual-masculine symbolism, Bantengan has witnessed a notable increase in female participation in recent years. Employing a qualitative ethnographic approach, this research investigates how women’s involvement is perceived, negotiated, and integrated into this traditionally gendered cultural space. Data were collected through participant observation, in-depth interviews, and analysis of digital media content. The study is framed by Peter L. Berger’s theory of social construction to analyze the processes of externalization, objectivation, and internalization of women’s roles within the Bantengan community. Findings reveal that women’s participation not only challenges entrenched gender norms but also revitalizes the art form by attracting younger participants and fostering innovation. Social media platforms, particularly TikTok and Instagram, emerge as significant arenas for the normalization and legitimization of women’s presence in Bantengan, accelerating the community’s acceptance. This research contributes to the discourse on gender, cultural preservation, and digital mediation in traditional arts. It demonstrates that cultural sustainability in the contemporary era can be enhanced through inclusive practices and adaptive communication strategies, positioning women not merely as participants but as active agents in the ongoing transformation of intangible cultural heritage.
Experiences Of Female University Student Victims Of Abusive Relationships (A Phenomenological Study on Female University Students in Malang City)
This research aims to analyze the subjective experiences of female university students who have been victims of abusive relationships in the context of dating in Malang City. The research uses a descriptive qualitative approach with a phenomenological method to explore the meaning and essence of the victims' experiences in-depth. The main theory used is Lenore Walker's Cycle of Violence Theory, which outlines the recurring pattern of violence in three phases: tension building, acute battering incident, and honeymoon phase. Data were obtained through in-depth interviews, observation, and documentation of three female student informants (RAD, SA, and IAH) selected using purposive sampling technique. Data analysis follows the Miles and Huberman model (data reduction, data display, and conclusion drawing) with source triangulation to ensure data validity. The results show that all three victims experienced various complex and overlapping forms of violence, including physical violence (hitting, slapping, kicking), verbal and psychological violence (cursing, humiliation, emotional control), sexual violence (forced intercourse), digital violence (social media surveillance, privacy violations), and financial violence (economic exploitation, forced taking of money). The relationship dynamics followed Walker's cycle of violence, where accumulated tension exploded into explicit violence, followed by a pseudo-reconciliation phase by the perpetrator. This research concludes that abusive relationships among female university students are a multidimensional phenomenon that traps victims in a manipulative cycle. Efforts to increase awareness, education about healthy relationships, and systematic support from campuses and the environment are needed to prevent and address dating violence.
The Influence of Smartphone Use and Digital Interaction on Alone Together Behavior Among University Students
The rapid development of digital communication technology has significantly transformed social interaction patterns, particularly among university students who are active smartphone users. Although smartphones facilitate instant communication and access to information, excessive use may lead to social alienation despite physical togetherness, a phenomenon known as alone together. This study aims to analyze the influence of smartphone use and digital interaction on alone together behavior among university students. The research employed a quantitative approach using a descriptive-correlational method. Data were collected through an online questionnaire distributed to 121 university students in Malang City. The variables examined were smartphone use, digital interaction, and alone together behavior. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, Ftest, and coefficient of determination (R²). The results indicate that smartphone use has a positive and significant effect on alone together behavior. Digital interaction also shows a positive and significant influence and is the most dominant variable affecting alone together behavior. Simultaneously, smartphone use and digital interaction significantly influence alone together behavior among students. This study concludes that high dependence on smartphones and intensive digital interaction contribute to decreased quality of face-to-face social interaction. Therefore, balancing digital communication and direct interpersonal interaction is essential to maintain students’ social and emotional well-being.
Bridging Geographic and Academic Distances: Evaluation of a Web-Conference Training for Linguistics Graduate Students Globally
This case study research evaluated a series of training web-conferencing initiatives designed to address the academic challenges and geographic isolation faced by Saudi Arabian linguistics graduate students spread across multiple countries (Australia, the United Kingdom, the United States, and Saudi Arabia). Organized by the Saudi Linguistics Society (SAL)—a volunteer-initiated and managed student organization—the program aimed to: (1) enhance electronic literature search skills, (2) introduce current trends in linguistics research, and (3) facilitate networking with international experts. With a limited budget, the study utilized various free online conferencing platforms (such as Skype and WebEx) and collected data through participant surveys and technical log analysis. Findings indicate that despite technical challenges such as unstable connection quality and a lack of initial technical support, participants unanimously rated the experience as highly beneficial. Key benefits identified included significant development of research competencies, creation of constructive collaborative learning spaces, and cost and time efficiencies. The study concludes that web-conferencing is an effective and feasible synchronous training tool, particularly in resource-constrained contexts. As a recommendation, this study suggests the importance of adequate technical support, integration of asynchronous activities for immersion, and advocacy for institutional and financial support from the government and universities to scale and synergize this kind of collaborative learning model in the higher education environment of Saudi Arabia and other developing countries.
The Influence of Social Media Use Intensity and Interpersonal Communication Style on Self-Image Formation among Adolescents and Young Adults in the Digital Environment
The formation of self-image in the digital environment refers to the process by which individuals manage their appearance, self-perceptions, and social interactions through social media in order to obtain social recognition. This study aims to examine the influence of social media use intensity and interpersonal communication style on self-image formation among adolescents and young adults in the digital space. A quantitative research approach was employed using a survey method involving 144 respondents aged between 13-30 years old who actively use social media platforms. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression analysis. The findings indicate that both the intensity of social media use and interpersonal communication style have a positive and significant effect on self-image formation, both partially and simultaneously. These results suggest that active engagement in social media, supported by effective interpersonal communication styles, plays a crucial role in shaping individuals’ self-image in digital environments.
Highlighting Significance and Contribution: Five Recent Studies on Static Analysis in Software Engineering and Cybersecurity
Static testing has become a critical approach in ensuring the quality, security, and reliability of software systems. Recent developments include the application of machine learning, abstract interpretation, and query-based approaches to improve the effectiveness of analysis. Objectives and methods: This systematic review aims to consolidate and analyse findings from five recent studies (2024-2025) on static testing methods across various domains, including source code analysis, vulnerability detection, Android malware detection, business process modelling, and data leakage prevention in machine learning. The methods used were thematic and comparative analysis of the contributions, methodologies, and limitations of each study. Main results: The synthesis shows that static testing approaches are increasingly integrating dynamic techniques, machine learning, and formal analysis to address the complexity of modern systems. However, challenges such as limited coverage, the need for industry validation, and computational complexity remain obstacles. Conclusions and implications: Static testing continues to evolve with hybrid and data-driven approaches. Further research is needed that focuses on expanding coverage, integrating industrial pipelines, and improving accessibility for practitioners.
The Influence of Promotion Strategy and Scarlett Whitening Product Quality on Students' Purchasing Decisions
The selection of a good promotional strategy makes the product more known to consumers and good product quality encourages consumers to choose the product. This study aims to determine 1) the effect of promotional strategy and product quality on purchasing decisions for Scarlett Whitening products among students. The research method uses a sample size of 92 students majoring in management, Faculty of Economics, State University of Gorontalo with a quantitative approach to this study. The results of the study indicate that partially the promotional strategy does not have a significant effect on purchasing decisions, but the different thing is for product quality on purchasing decisions for Scarlett Whitening. Promotion and product quality are able to encourage purchasing decisions for this product
The Influence of School Environment On Children's Character Formation in PKN Subjects
The school environment is a place or container for children to be guided in all aspects, morals, knowledge, and skills are very important things to be fostered in the school environment. This study aims to determine the factors in the school environment that can shape children's character, especially in the subject of PKN. This study uses the Qualitative Descriptive method by selecting class V SDN 77 Kanaeng Takalar Regency as a sample and 2 informants who are considered to have knowledge and information about the problem. Data collected using instruments in the form of: Observation and Documentation, as well as in-depth interviews with informants. The data was analyzed qualitatively. The results of this study show quite good results in the Influence of the School Environment on the Formation of Children's Character by interviewing informants seen from the aspects of the influence of educators, students, canteens, classrooms and playgrounds, while educators and students both have positive and negative influences on the formation of children's character.
School Environment, Student Character, Civics Lessons, Elementary School Students.
Design of a Web-Based Salary Management Information System Using the Zachman Framework: A Case Study of Batu City Government
Efficient salary management is crucial for ensuring transparency and accountability in government institutions. The Batu City Government currently faces challenges with its desktop-based salary management system, which is prone to delays, errors, and limited transparency. This study aims to design a web-based salary management information system using the Zachman Framework to address these issues. A qualitative research method with a case study approach was applied, focusing on the Batu City Government. The Zachman Framework was utilized to ensure that all perspectives of the system—from planning and user needs to technical design—were considered in the development process. The findings reveal that the proposed web-based system significantly improves efficiency by automating salary calculations, enhances transparency by providing real-time access to salary information, and simplifies monthly report generation. Furthermore, the system incorporates robust security features to protect sensitive employee data. The study concludes that the web-based salary management system, designed using the Zachman Framework, offers an effective solution for the Batu City Government, providing a more efficient, accurate, and transparent approach to salary management. The implementation of this system can serve as a model for other government institutions seeking to modernize their administrative processes.
Salary Management System, Web-based Information System, Zachman Framework, Government Administration
The Relationship between Study Habits and Learning Outcomes
they greatly influence the understanding and learning outcomes they will achieve. This study aims to measure the level of habits and learning outcomes of students at SMP N 21 Batang Hari. The research method uses a quantitative approach with a correlational method and uses a sample of 89 students with the Pearson Product Moment Correlation analysis method to find the direction and strength of the relationship between the research variables. The results of the study show that (1) in general the level of student learning habits that include work methods and punctuality in completing tasks are in the high category with a percentage of 84%. (2) the level of student learning outcomes has an average value of 80 with a percentage of 89% and is in the very high category. (3) the results of this study state that there is a relationship between study habits and student learning outcomes. This relationship is proven by the results of the sig value of 0.019 <0.05 which indicates a relationship between the two variables, and is proven by the results of the calculated r correlation of 0.248. After interpreting the value using the correlation interpretation criteria, the r value (0.248) is in the range (0.21–0.40) which is interpreted as being included in the category of having a correlation
Online Learning Information System Design Using Zachman Framework (Case Study: LMS Gajayana University Malang)
The development of information technology has encouraged educational institutions to adopt online learning system to improve the effectiveness and efficiency of teaching and learning process. Gajayana University Malang as one of the private universities in Indonesia has implemented Learning Management System (LMS) as a means of supporting online learning. However, to ensure that the system runs optimally and is well integrated within the institution, a comprehensive information system design is required. This research aims to design an online learning information system using the Zachman framework that is able to describe the system from various stakeholder perspectives, such as planners, owners, designers, and implementers. The research method used is case study, with data collection through observation, interview, and documentation on LMS of Gajayana University Malang. The result of this research is an online learning information system blueprint structured based on six perspectives and six focuses in Zachman Framework. This blueprint is expected to be a reference in developing and evaluating online learning systems that are more effective, efficient, and aligned with institutional needs.
Architectural Design of Online New Student Registration System Using Zachman Framework (Case Study: Gajayana University Malang)
The online new student registration system is a platform designed to facilitate the registration process of prospective students efficiently and integratedly, without requiring direct attendance. This study aims to design an online new student registration system for Universitas Gajayana Malang (UNIGA) using the Zachman framework. The main data was obtained from the Education platform, interviews with stakeholders, and a literature review related to the new student registration system. The results of this study include a model of the UNIGA new student registration system involving various processes, such as online registration, prospective student selection, academic management. The implications of this study are to provide a comprehensive overview of the structure of the UNIGA registration system and to design appropriate technological solutions to improve operational efficiency, increase transparency, and accelerate the registration process, which will ultimately improve the experience of prospective students and the operational efficiency of Universitas Gajayana Malang.
Application of Zachman Framework in Designing Enterprise Architecture of Setunggal Coffee Business
This research aims to design enterprise architecture in Setunggal Coffee business using Zachman Framework as a structural and comprehensive approach. In facing the challenges of digitization and information management, this coffee business needs an integrated information system that suits its organizational needs. This research uses a qualitative method with a case study approach. Data collection techniques were conducted through direct observation, interviews with business owners, and documentation studies of operational processes. The results showed that the Zachman Framework is able to map all business elements from various perspectives, from planners to system implementers. With this approach, information needs and business processes can be described more clearly and structured. The resulting architecture design is able to support decision-making, strengthen coordination between business units, and improve operational efficiency. The implications of this research provide a strong basis for the development of enterprise architecture-based information systems at the scale of small and medium enterprises (SMEs). In addition, this approach can also be used as a reference for other businesses in building digital systems that are adaptive, flexible, and aligned with business goals.
Designing an Enterprise Architecture for an Electronic Football Match Ticket Sales Information System at Kanjuruhan Stadium Using The Zachman Framework
This research aims to design an enterprise architecture for an electronic football match ticket sales information system at Kanjuruhan Stadium using the Zachman framework. A qualitative method with a case study approach at Kanjuruhan Stadium was employed. Data collection techniques included in-depth interviews with prospective users (spectators) and stadium management staff, observations of existing processes, and a review of operational documentation. The collected data were thematically analyzed to identify the needs, perceptions, constraints, and expectations of stakeholders. The findings reveal various challenges in the existing manual processes, such as long queues and potential ticket security issues. Qualitative analysis indicates a profound need for a system that is easily accessible, informative, secure, and supported by responsive services, all contributing to an enhanced user experience. Based on this in-depth understanding from the qualitative findings, the design of the information system architecture using the Zachman Framework facilitates a structured mapping of needs and solutions from conceptual to implementational levels. The implications of this research suggest that the Zachman Framework, informed by in-depth qualitative analysis, can be a strategic approach for developing information systems in large-scale institutions, particularly in supporting the digitalization of public services in the sports sector
The Effect of Price, Promotion and E-Service Through The McDonald's Application On Consumer Buying Interest
The development of digital technology has changed consumer behavior, including in terms of purchasing fast food. The McDonald's application as one of the digital ordering facilities offers easy access, attractive promotions, and technology-based services (e-service). This study aims to analyze the effect of price, promotion, and e-service through the McDonald's application on consumer purchasing interest. The research method uses a quantitative approach by distributing questionnaires to 96 respondents who use the McDonald's application in Indonesia. Data were analyzed using multiple linear regression analysis with the help of SPSS software. The results of the study indicate that price does not affect consumer purchasing interest, promotion has a positive effect on consumer purchasing interest, e-service has a positive effect on consumer purchasing interest, and simultaneously the price variable, promotion, with the promotion variable as the most dominant factor. These findings provide practical implications for the management of McDonald's Gorontalo and similar business actors in improving digital marketing strategies to encourage consumer purchasing interest.
Mercury Levels in the River Water and Urine of Traditional Gold Miners in Hulawa Village East Sumalata District North Gorontalo Regency
Gold mining process with mercury is conducted by separating gold from the sands through amalgamation process and combustion process mostly conducted by group of traditional gold miners. This research aims to know mercury levels correlation in the river water and urine of traditional gold miners. This research used research design of Analytical Survey with Cross Sectional Study approach to be analyzed using pearson correlation test. Result. The research result showed that there were 2 rivers with mercury levels of 0.0213 ppm and 0.0183 ppm respectively in which it did not met the requirement of threshold value, while the urine sample that been tested in this research met the requirement of threshold value. Based on the result if pearson correlation analysis, it was obtained r value = 0.073, then correlation of mercury levels in the river water and urine of traditional gold miners was in very low category. Discussion. It is suggested to the gold miners in which they should not dispose mining waste to the river without waste treatment process first in order to not damage the environment around such as river ecosystem and people around
Business Issues and Ethnic Minorities in Vietnam
Labor and business issues, particularly among ethnic minorities (EM), are continuously considered to be the foremost imperative assignment in our Party and State rules and guidelines. In arrange to attain the objective of sustainable advancement, work approaches are assessed as the fundamental arrangement. As of now, the hole between wealthy and destitute as well as social separation between ethnic minorities and ethnic minorities (ethnic minorities) (16 ethnic bunches) residing in country and hilly regions compared to the nation is very huge; The most reason is due to the underemployment of ethnic minority bunches, which gives steady wage, the most field of business in farming and ranger service. The think about centered on examining the Chut ethnic bunch, Quang Binh territory and the O Du ethnic bunch, Nghe An territory. By analyzing and synthesizing materials utilized within the investigate, on the premise of auxiliary and essential information sources, the creator analyzes the circumstance and causes of the underemployment among ethnic minorities as of now
Analysis of Determining Factors of Students Buying Mie Gacoan
This study aims to analyze the effect of price, taste, and service quality on consumer purchasing decisions at Mie Gacoan. The research method uses a quantitative approach with a survey technique on 84 student respondents selected by purposive sampling in the Malang City area. Data were analyzed using multiple linear regression using SPSS 25. The results showed that taste and service quality had a positive and significant effect on purchasing decisions, while price was not significant. These findings indicate that Mie Gacoan consumers consider sensory factors and service experience more than price factors. This study provides practical implications for Mie Gacoan management to maintain taste consistency and improve service quality as the main competitive strategy. Limitations of the study include the geographically limited sample coverage and the use of cross-sectional methods.
Mediation of Job Satisfaction in the Analysis of the Influence of Work Culture, Work Motivation and Performance Allowances on Employee Performance
This research aims to analyze the influence of work culture, work motivation and renumeration on employee performance. In addition, this research aims to analyze the influence of job satisfaction as an intervening variable between the relationship of work culture, work motivation and renumeration on employee performance. This research was conducted using a survey method by distributing questionnaires to research respondents. The respondents of this research are Civil Servants (PNS) in the SATPOL PP Demak District. The total sample used in this research was 70 employes. The analytical tool used in this research is IBM Statictics SPSS v.23. The results of this research indicate that work culture and work motivation have no effect on job satisfaction, while renumeration has a positive effect on job satisfaction. Work culture, work motivation and renumeration do not influence employee performance, while job satisfaction influences employee performance. As an intervening variable, job satisfaction is able to mediate the relationship between renumeration and employee performance. Meanwhile, the relationship between work culture and work motivation on employee performance cannot be mediated by job satisfaction.
Reveal the Meaning of Gorontalo Local Wisdom in theImplementation of Accounting Education Based Culture
This paper aims to reveal the meaning of Gorontalo local wisdom in the implementation of accounting education based culture. Analysis unit in this research was concept of accounting education. Learning site was located in the Department of Accounting State University of Gorontalo. Data collection in this research performed through observation and interview. This research was qualitative research by using ethnomethodology as its analysis. The research result showed that Gorontalo local wisdom in the implementation of accounting education based culture means to inculcate religious values, realization of humanism values and moral awareness to the students. Based on the reality, meaning that found in this research could be stated that accounting education and learning should not only focus on thinking intelligence in accounting field, but also should be able to create accountant candidate with good characters. Thus, it needs efforts to integrate local wisdom values both in accounting course and in the teaching process. It was due to, actually, accounting curriculum contains cultural spirit of local wisdom
Air Starting System Reliability Uses Reliability Requirement Setting (RRS) Model and Management Action Selection (MAS) Method
Interpretation of the reliability can be used as a quality measurement of operational system of safety. We propose maintenance methodology based on reliability as a solution for predicting reliability system. To make a convenience system appropriate with regulation, we begin to define the three reliability scopes, they are: interval reliability, component reliability, and system reliability. Proposal of Engineering Calculation is the RRS Model for predicting design of component reliability and MAS Method to correct reliability caused by real operation. MAS method consists of harmonization of maintenance schedule, resetting or hazard or overhaul, revitalization (component reliability improvement), and innovation (component replacement with actual part). Case study to implement these model and method based on Air Starting System of Tanker. Predict of system reliability design is 0.438044295. To obtain reliability based on regulation, it is necessary to do overhaul once in every five years. Innovation and revitalization for valve follow procedure of MAS method also done in every five years
Carrying Out Website Security Analysis Using the Standard Penetration Testing Method
The high level of cybersecurity threats such as SQL injection attacks, cross-site scripting (XSS), and data breaches makes website security testing a critical need. This study aims to analyze website security vulnerabilities using the PTES method as a comprehensive penetration standard. The study uses an exploratory qualitative approach with five PTES stages: (1) pre-engagement, (2) intelligence gathering, (3) vulnerability analysis, (4) exploitation, (5) post-exploitation and maintaining access. The results of the study revealed that the SPPT Online website in Mojokerto City that had been scanned provided several accesses to open protocols created for communication channels. PTES effectively uncovered multidimensional vulnerabilities with a structured approach. The results of the study can be a guide to improving website security posture, especially in the financial management sector. This study highlights the urgency of periodic security audits based on standards such as PTES to mitigate cyber risks.