The Influence of Social Media Use Intensity and Interpersonal Communication Style on Self-Image Formation among Adolescents and Young Adults in the Digital Environment

Bryna Callista; Syahwa At Taric Romadhona; Elisabeth Robeka Maniagasi; Eko Budi Siswandoyo; Novi Ratriningtyas

Authors

Bryna Callista Gajayana University of Malang Author
Syahwa At Taric Romadhona Gajayana University of Malang Author
Elisabeth Robeka Maniagasi Gajayana University of Malang Author
Eko Budi Siswandoyo Gajayana University of Malang Author
Novi Ratriningtyas Gajayana University of Malang Author

Keywords:

Social media usage intensity, interpersonal communication style, self-image formation, adolescents, online environment

Abstract

The formation of self-image in the digital environment refers to the process by which individuals manage their appearance, self-perceptions, and social interactions through social media in order to obtain social recognition. This study aims to examine the influence of social media use intensity and interpersonal communication style on self-image formation among adolescents and young adults in the digital space. A quantitative research approach was employed using a survey method involving 144 respondents aged between 13-30 years old who actively use social media platforms. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression analysis. The findings indicate that both the intensity of social media use and interpersonal communication style have a positive and significant effect on self-image formation, both partially and simultaneously. These results suggest that active engagement in social media, supported by effective interpersonal communication styles, plays a crucial role in shaping individuals’ self-image in digital environments.

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Author Biographies

Syahwa At Taric Romadhona, Gajayana University of Malang

Faculty of Social and Cultural Sciences
Elisabeth Robeka Maniagasi, Gajayana University of Malang

Faculty of Social and Cultural Sciences
Eko Budi Siswandoyo, Gajayana University of Malang

Faculty of Social and Cultural Sciences
Novi Ratriningtyas, Gajayana University of Malang

Faculty of Social and Cultural Sciences

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